Home     Writers     Op/Ed     Book Reviews     News     Bookstore     Photoshops     Submit     Search     Contact Us     Advertise  
  You are here: 





The Presidential Propaganda Catapult
Wednesday, 19 September 2007 22:28
by Mickey Z.

The long and winding road of the presidential campaign season is littered with photo ops as every candidate seeks to enhance her or his "image." If this deceptive practice gets under your skin, you can thank a man named Edward Bernays‹the father of American public relations‹and his early work with President Calvin Coolidge.

Coolidge became the 30th American president when Warren G. Harding died in 1923 and was elected in his own right one year later. An effective public speaker, Coolidge was economical with his words in private and soon earned the nickname "Silent Cal."

"The words of a President have an enormous weight," Coolidge said, "and ought not to be used indiscriminately." Bernays saw things a little differently. To him, Silent Cal was "practically inarticulate, and no movement of any kind agitated his deadpan face." When asked to help liven up the president¹s image and demonstrate his "warm, sympathetic personality," Bernays hit upon the concept of a "photo op." He invited Vaudeville stars to the White House because "stage people symbolize warmth, extroversion, and Bohemian camaraderie." Al Jolson, Ed Wynn, The Dolly Sisters, and others arrived for a pancake breakfast‹and there were plenty of cameras present. The next day¹s newspaper headlines included: "Actor Eats Cake with the Coolidges," "Guests Crack Dignified Jokes, Sing Song and Pledge To Support Coolidge,"and "President Nearly Laughs."

Fast-forward to 2002 when President Bush spoke near Mount Rushmore. As reported by the New York Times, "the White House positioned the best platform for television crews off to one side, not head on as other White Houses have done, so that the cameras caught Mr. Bush in profile, his face perfectly aligned with the four presidents carved in stone."

"We pay particular attention to not only what the president says but what the American people see," White House communications director Dan Bartlett explained. "Americans are leading busy lives, and sometimes they don't have the opportunity to read a story or listen to an entire broadcast. But if they can have an instant understanding of what the president is talking about by seeing 60 seconds of television, you accomplish your goals as communicators."

As Dubya eloquently explained, "See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda."

As they say, deception is reality. Mickey Z. can be found on the Web at http://www.mickeyz.net

Known and very popular cialis coupon which gives all the chance to receive a discount for a preparation which has to be available and exactly cialis coupons has been found in the distant room of this big house about which wood-grouses in the houses tell.

More from this author:
Who killed Michael Moore? (Why and what's the reason for?) (14263 Hits)
(Inspired by the recent assassination of Russian journalist Anna Politkovskaya)   There's no shortage of outrage on the Left. Plenty...
"Boiling Point" - Eroding Freedom: From John Adams to George W. Bush (18706 Hits)
Put a frog into a pot of boiling water, the well-known parable begins, and out that frog will jump to escape the obvious danger. Put that same...
Read This Before You Vote (15836 Hits)
If one were to believe the hype, nothing less than the fate the civilized world is riding on the results of the upcoming midterm elections....
Nukes: Iran and North Korea are not the problem (17553 Hits)
by Mickey Z. Thanks to the nuclear aspirations of North Korea and Iran, there's no shortage of rhetoric along these lines: "We can't let...
When "anti-war" doesn't mean anti-war (9205 Hits)
by Mickey Z.   A casual stroll through most major U.S. cities would provide ample opportunity to encounter numerous stickers, buttons,...
Related Articles:
Catapulting the Propaganda with the Washington Post (16075 Hits)
by Chris Floyd  The ever persipacious Angry Arab, As'ad AbuKhalil, plucks out the hidden (or not-so-hidden) propaganda in a passing...
Threats to Hugo Chavez As Venezuela's December Presidential Election Approaches (16280 Hits)
by Stephen Lendman   On December 3, 2006 voters in Venezuela will again get to choose who'll lead them as President for the next six...
Presidential Tyranny Untamed by Election Defeat (8232 Hits)
by Chris Floyd This is my latest column for Truthout.org. I. Genetic Modification Like the two entwining strands of the double...
New Year’s Resolution for ALL U.S. Presidential Candidates (6082 Hits)
by Joel S. Hirschhorn No matter how awful you think our government and political system have become, odds are you do not know about this...
Media Alert: Patriotism as Propaganda (9273 Hits)
by Dave Edwards On December 24, the Independent on Sunday‘s front page featured a portrait of a British soldier gazing pensively into the...

Add this page to your favorite Social Bookmarking websites
Comments (0)add comment

Write comment
smaller | bigger



Top 123